ROCKFORD — The city’s tourism agency is cartoon alfresco the curve — and hopes to blush you afflicted — with its latest accomplishment to body Rockford’s cast and stoke borough pride: a appearance book.
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But not aloof any appearance book. This one is abounding with assets of the Coronado Performing Arts Center, Rockford City Market, Severson Dells Nature Center, Rockford Art Museum and added bounded attractions.
The 32-page appearance book amount $4 anniversary and are for auction at the Rockford Area Convention & Visitors Agency office, 102 N. Main St., and will be accessible for acquirement at anniversary area featured in the book and at three dozen locations that are hosting the 14th Annual Spring ArtScene this weekend.
Coloring books aren’t aloof for kids anymore. Appearance is associated with accent abatement and has become a berserk accepted developed hobby.
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Chicago Rockford International Airport acclimated to accord an action folio — anticipate of a cardboard children’s card complete with chat searches, mazes and appearance doodles — to kids cat-and-mouse with their families for flights in the commuter terminal. The tourism agency produced the action page, and back it came time a brace years ago to book more, anybody anticipation it bare “some awakening up,” said Andrea Mandala, the bureau’s administrator of business and accessible affairs.
A appearance book seemed like a aureate idea, so to speak.
“Coloring is accepted again. Who doesn’t like to color, right?” Mandala said. “The added abundant affair about it is that there’s a bounded affair active through it. All of the pictures are bounded attractions fatigued by bounded artists. We alike had it printed at a bounded printer.”
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Downtown will become added bright if the appearance book earns added green. That’s because a dollar from the auction of anniversary appearance book will account the bureau’s Forest City Beautiful initiative, which allows the agency to dress up city — and, soon, added areas of Rockford — with landscaping, flowers pots and added adorning streetscape elements.
Below anniversary account in the book is a abbreviate anecdotal description of the attraction, including its artery abode and website. A added archetype of the appearance book — featuring added businesses and attractions — will be appear after this year and launched in time for the Fall ArtScene.
“Honestly, I’ve never heard of a association application a appearance book to advance bounded attractions and body its brand,” said Jordan Pogue, arch operating administrator of Robert Brooks International, a branding, artefact development and business close based in Peoria, Arizona.
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“The botheration with association branding a lot of the time is that it’s all the same,” Pogue said. “Every abode says they’re a abundant abode to live, assignment and play. But the acumen of a community, the bounded adventures — that affairs abundant added than taglines or logos. We accept that locals can absolutely get complex in cast architecture of a community. A appearance book is an absorbing idea.”
Visit the Rockord Area Convention & Visitors Bureau, 102 N. Main St. in city Rockford, to buy a archetype of the Rockford appearance book, or alarm the agency at 815-963-8111 to ask about all the locations area the appearance books are sold.
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